How much does a professional website cost in 2026? Real prices, no fluff
From €800 to €15,000: the range is huge and almost nobody explains why. Here are the real price brackets for landing pages, business websites and e-commerce — and what you're actually buying in each.
Gianmarco Pacetti
"How much does a website cost?" is the question we hear most often in first meetings. The honest answer is: it depends — but not in the vague way salespeople use to avoid committing. It depends on precise, measurable variables, which this article puts in black and white.
After dozens of projects for SMEs, hotels and startups, here are the real 2026 market numbers and — more importantly — how to understand which bracket makes sense for your situation.
The real price brackets in 2026
The market currently moves within these brackets. These aren't "list prices": they're the orders of magnitude we see in serious quotes.
Professional landing page: €800–2,000. One page, one goal (contact requests, bookings, sign-ups). Conversion-oriented copy, a form connected to something more serious than an email inbox.
Complete business website: €2,000–8,000. 5–15 pages, custom design, basic SEO, professional copy, tracked contact forms. The right bracket for most SMEs.
E-commerce: €3,000–12,000. Catalogue, payments, shipping, invoicing. The price grows with product count, integrations (ERP, inventory) and logistics.
Custom digital platform: €5,000–15,000+. When the website is just the tip of a system: client area, bookings, automations, integrated CRM.
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If a quote is far below these brackets, something is missing: usually copy, SEO, or maintenance. You'll find out later, when fixing it costs twice as much.
What actually drives the price
Four variables explain almost the entire range:
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Who writes the content. A website without copy designed to sell is an empty container. If the agency writes it (good), it costs money. If it's left to you, the project stalls — we see it constantly.
Custom design vs template. An adapted template costs less but makes you identical to thousands of other sites. Custom design costs more and pays for itself in perceived credibility.
Technical SEO from day one. Structure, speed, structured data, Core Web Vitals. Adding it later always costs more than doing it upfront.
Integrations. A form connected to a CRM, bookings, payments, newsletters: every integration is real work, not a checkbox.
The recurring costs nobody mentions
A website is not a one-off purchase. Budget for:
Domain and hosting: €50–300/year for a well-served business site
Professional maintenance: €50–200/month — updates, backups, security monitoring, small changes
Evolution: a website that converts is a website that gets updated. Realistic budget: 10–20% of the initial cost per year
One statistic worth pausing on: 58% of Italian SMEs have a website, but only 21% receive contacts or orders online. The problem isn't having a website: it's having built it as a brochure instead of a sales tool.
How to read a quote (and spot the empty ones)
When comparing quotes, check that it explicitly says who does what:
Who writes the copy and in how many languages
What "SEO optimisation" includes (keywords? structured data? speed?)
Whether you own the site or stay locked to the agency
What happens after delivery: maintenance, updates, support
Delivery times with verifiable milestones
If any of these answers is vague, you're paying for the low price in risk.
So: how much should you spend?
The right question isn't "how much does a website cost" but "how much is a customer worth to me". If an average customer brings you €2,000 and the website brings even one more per month, a €5,000 investment pays for itself in a quarter.
Our practical advice: start from the bracket that matches your commercial goal, not the minimum budget. A cheap website that doesn't convert isn't a saving: it's a cost in disguise.
If you want a precise number instead of a range, get in touch: we'll analyse your case and give you a transparent, line-by-line quote, no strings attached.
